Glossary

What are cravings?

A craving is a strong, specific urge for a particular food, very often something sweet, salty or fried, that feels different from ordinary hunger. Cravings make it hard to stick to healthy eating, and they have real causes.

Written by Poshan Labs. Sources are named on the page. Last updated 26 October 2026.

Cravings: a craving is a strong, specific urge for a particular food, very often something sweet, salty or fried, that feels different from ordinary hunger.

Where cravings come from

  • Sugar stimulates the brain's reward centres.
  • Skipping meals or eating too little protein and fibre leads to blood sugar spikes and crashes that make cravings stronger.
  • Poor sleep raises ghrelin, the hunger hormone.
  • Stress and old habits, like something sweet after every meal, add to the pull.

If you have PCOS, regular, balanced meals that keep blood sugar steady are a practical place to start.

How to handle cravings

Eat balanced meals with vegetables, protein and high-fibre foods, and don't skip meals.

  • Drink a glass of water first, since thirst can feel like hunger.
  • When a craving hits, a short walk, some stretching or yoga can take the edge off.
  • Plan meals ahead and keep healthy snacks like fruit, roasted chana or a handful of nuts nearby.
  • Aim for good sleep.
  • Don't cut out whole food groups unless your doctor advises it.

If cravings feel out of control, talk to your doctor, who may check your blood sugar.

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